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Enterprises today are looking for ways to unlock more value from their data without adding complexity to their architecture. By combining Salesforce Data 360 with Databricks, organizations can unify CRM and enterprise data to power advanced analytics and AI. With Zero Copy architecture, teams can securely access governed data where it already lives—eliminating the need for costly data duplication and movement. Tableau then brings those insights to life through intuitive, self-service analytics, enabling business users and data teams alike to explore trusted data and make faster, more informed decisions at scale.